Amazon has announced a major global expansion of its low-price shopping ecosystem with the launch of the Amazon Bazaar app across 14 new international markets. Built on the foundation of Amazon Haul,the company’s existing ultra-low-price channel,Amazon Bazaar is designed to deliver a high-frequency, value-driven shopping experience focused on affordable everyday items, fashion, home goods, and small accessories.
Amazon Bazaar Launches Across 14 Countries
The first rollout of Amazon Bazaar includes:
Hong Kong, the Philippines, Taiwan, Peru, Ecuador, Argentina, Costa Rica, the Dominican Republic, Jamaica, Nigeria, Kuwait, Qatar, Bahrain, and Oman.
More markets are expected to be added as Amazon continues expanding its low-cost retail model beyond the existing Haul footprint in the U.S., UK, Germany, France, Italy, Spain, Japan, and Australia.
Ultra-Low Prices Remain the Core Strategy
Amazon Bazaar is positioned as a budget-forward shopping app, offering:
- Most items under US$10
- Select offers beginning at around US$2
- 50% off first-order incentive for new users
- Free shipping for orders that meet local thresholds
- Standard shipping options for smaller orders
Delivery timelines for eligible markets average within two weeks, keeping the experience accessible while maintaining affordability.
Familiar Amazon Experience, Enhanced for Engagement
To maintain trust and consistency, Amazon Bazaar integrates:
- Amazon’s ratings and reviews system
- Local-currency pricing
- Multi-language interface
- Global payment support (Visa, Mastercard, AmEx)
Alongside core Amazon features, the app introduces:
- Social sweepstakes
- Step-up (tiered) discounts
- Engagement-driven deals designed to increase browsing and repeat purchases
Customers can log in using their existing Amazon accounts or create a new one, ensuring seamless entry into the expanding ecosystem.
Compliance, Returns & Customer Protection
Amazon emphasizes that all products listed on Bazaar undergo compliance and safety screenings. Each market supports:
- 15-day free returns
- Localized customer protections
- Standardized quality controls across all listings
The app also features 24/7 multilingual customer support, ensuring global shoppers receive consistent service for inquiries, returns, or exchanges.
Prime-Integrated Features Elevate Convenience
Within the broader Amazon Haul/Bazaar ecosystem, Prime members gain access to enhanced features, including:
- Add to Delivery – enables users to add essential items to an existing upcoming Amazon delivery
- Prime-exclusive discounts and price advantages
- Streamlined replenishment for frequently purchased products
These perks aim to merge Amazon’s low-price offering with its existing logistics and membership value stack.
Global Expansion Strategy: Low Prices + Broad Selection + Convenience
Amazon states that Bazaar’s long-term goal is to extend the success of Amazon Haul into new markets worldwide. By combining:
- extremely low product prices
- wide product selection
- familiar Amazon reliability
- localized language and currency support
- global customer protection standards
…the company aims to solidify its position in the fast-growing international low-price retail segment.
As consumer demand for budget-friendly online shopping continues to rise, Amazon Bazaar and Amazon Haul represent Amazon’s strategic push to capture the value-driven e-commerce audience across multiple continents.
